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Outcome Studio Podcast - Marketing & B2B Technology Talk

Outcome Studio Podcast - Marketing & B2B Technology Talk

Aaron Abodeely
Released: 2020-10-10
Outcome Studio Podcast - Marketing & B2B Technology Talk - QR Code
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31 Episodes
Audio
Listen on Apple Podcasts
Free0%
31 Episodes
Audio
Listen on Apple Podcasts
Released: 2020-10-10
Most Recent Episode
031: Aligning Stakeholders Upfront for More Engaging Marketing Content with Eric Eicher and Bryan Kryder

031: Aligning Stakeholders Upfront for More Engaging Marketing Content with Eric Eicher and Bryan Kryder

Eric Eicher and Bryan Kryder are co-founders of RightHand, a marketing agency based in Indianapolis, Indiana. I invited them on to share their framework for actively aligning stakeholders, such as executives, marketing teams, and sales leaders, to...
Time: 57:51
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Eric Eicher and Bryan Kryder are co-founders of RightHand, a marketing agency based in Indianapolis, Indiana. I invited them on to share their framework for actively aligning stakeholders, such as executives, marketing teams, and sales leaders, to have a common language and goals for marketing campaigns. This ultimately saves teams time and gets better engagement from buyers. They learned this framework after years of making videos, websites, and campaigns that didn't "work" because strategy, messaging, and goals were misaligned.
Episode ID: 1000494229416
GUID: bece9696-8807-4023-b75f-a7c5325e9c3b
Release Date: 10/10/2020, 07:15:53

Description

Helping traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches. Why? To build stronger customer relationships. We also help curious, non-technical people talk the talk in B2B information tech and software.
Hosted by Aaron Abodeely, a curious tech marketer and sales leader, who had a breakthrough when he learned about how tracking pixels, marketing automation, and simple video communications actually augment human interaction with potential customers and users, not detract from it.

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