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The Marketing Society podcast

The Marketing Society podcast

Released: 2023-02-21
© All rights reserved
The Marketing Society podcast - QR Code
227 Episodes
Audio
Listen on Apple Podcasts
227 Episodes
Audio
Listen on Apple Podcasts
Released: 2023-02-21
© All rights reserved
Most Recent Episode
Traditional media thinking in the digital marketing world

Traditional media thinking in the digital marketing world

Time: 27:57
In a world full of shiny new marketing approaches, Simon Peel - Vice President of Global Media at Haleon - dives into the question: how can brands gain the competitive edge? On the latest episode of the Shiny New Object podcast, he discusses why traditional media thinking is essential for success and provides insight from some of his favourite marketing books. Additionally, Simon offers advice to those starting in their career on simplifying messaging and being "human" with your audience.
The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net
Episode ID: 1000600845583
GUID: 6375467b-c362-4e3d-8138-d01cb665956b
Release Date: 21/02/2023, 17:10:00

Description

The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members across our global hubs: London, Scotland, Hong Kong, Singapore, Dubai, and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.
Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.
Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best, receive complimentary copies of Campaign, plus our own publication Empower. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.
Become a member
https://marketingsociety.com/why-join-our-network

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