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The IAB UK Podcast

IAB UK

Released: 2023-09-27

Free 0%

183 Episodes

Audio

Free 0%

183 Episodes

Audio

Released: 2023-09-27

Most Recent Episode

The power of emotion in advertising, with DAIVID's Ian Forrester

Time: 35:55

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With the average person being exposed to hundreds of advertising messages every day, how do you insert your brand into the "highlights reel" of a consumer's day? In this episode, Ian Forrester, founder of DAIVID, tells James Chandler that the key to being noticed, remembered and liked is all about emotion.

DAIVID is one of the industry’s leading voices when it comes to creative effectiveness and is on a mission to redefine advertising research.

Ian and James discuss emotion and people’s emotional response to advertising, as well as what types of emotion can drive things like behaviour change in the face of the industry's obsession with spreadsheets and metrics. Find out more about DAIVID here: https://daivid.co/

Hosted on Acast. See acast.com/privacy for more information.

Episode ID: 1000629282104

GUID: 6512a6dd8cf35000112c38a8

Release Date: 27/09/2023, 07:30:34

Description

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com

Hosted on Acast. See acast.com/privacy for more information.

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