This seems to be quite informative. Though I doesn’t belongs to Sales background, still it gave me a fair overview and shown lights on how business is really collaborating with Go To Market strategy to do sales marketing effectively in order to reach out to the customers in an efficient way. All is we need to have better platforms to market our product and cross skilling is much important to achieve the best experience for our customers!
The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.