Shruti (Vaani Kapoor) is 20-something no-nonsense girl from a middle class Hyderabad household (Barabati, Charminar area). Focused and determined with preplanned ambitions, her goal in life is well laid out by the time she reaches her final year of college.Shaktivel (Nani), on the other hand, has no real aim in life. As a final year college student of Osmania University, he whiles away his life having fun with his friends. A chance and opportune meeting or fate brings the two of them together on a tumultuous journey where they become partners in their very own wedding planning business. The rules however are clear: Business and romance can never go hand in hand.Together, their friendship and business, enters the ups and down of the lavish Hyderabad weddings. And while trying to find themselves, Shruti and Shakti discover each other and realize that rule book cannot be followed always.