The Botanical Magazine; or Flower-Garden Displayed, is an illustrated publication which began in 1787. The longest running botanical magazine, it is widely referred to by the subsequent name Curtis's Botanical Magazine. Each of the issues contains a description, in formal yet accessible language, and is renowned for featuring the work of two centuries of botanical illustrators. Many plants received their first publication on the pages, and the description given was enhanced by the keenly detailed illustrations. The magazine is the greatest serial of botanical illustration yet produced the consistent quality of the journal's plates and authority makes this the most widely cited work of its kind.