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Featured & recommended by CNBC, Wall Street Journal, BuzzFeed, NY Times, Huffington Post, and many more.
Block ads & tracking with the most efficient blocker on the App Store. Browse 4x faster. Save 50% of your data usage.
Browse in Peace™ with the easiest, most efficient blocker for Safari on iOS — load pages 4X FASTER and protect your privacy.
#1 on the App Store worldwide in the paid apps category.
#1 Productivity app in the U.S. and worldwide.
Trusted and loved by hundreds of thousands of users, Purify is the best-selling blocker on the App Store.
No more ads, tracking, or clutter — Purify is a breeze to install and works right out of the box.
Here's why you'll love Purify:
• Instantly browse an average of 4x FASTER
• Reduce your web data consumption on Cellular & Wi-Fi by an average of 50%
• Browse the web clutter-free — reclaim precious screen space
• Ultimate privacy: Purify eliminates tracking — and never intercepts or sees any of your traffic
• “a 21% battery life increase from using Purify... [when] web browsing”, “the test results spurred me to keep Purify” — The New York Times.
... PLUS best-in-class, high-quality support. It doesn't get any better.
Purify is a content blocker for Safari that blocks ads, tracking, and more. Purify's professionally hand-crafted filter optimizes your browsing experience. With free regular updates, all users receive the best and latest of Purify at frequent intervals.
Purify gives you complete control: whitelisting with Purify is effortless — just a tap from within Safari.
Purify also syncs your preferences and whitelists via iCloud across all your devices.
Unlock powerful blocking options with unprecedented ease — you can easily choose to block:
• social buttons and comments
• scripts
• custom fonts
• images
... and gain even more speed and data-usage benefits.
Take full control of your browsing experience now with Purify.
Some comments from users:
— "Makes mobile browsing great again."
— "Practically instant page loads."
— "I've used every one of the content blockers so far and Purify is by far the best one."
— "Love the simple experience."
— "Take advantage of the much much better browsing experience."
— "Installation was seamless... all ads are blocked and performance is stellar."
— "I've tried dozens of adblock apps... Purify is in a league of its own."

What's New in Version 1.4

Purify is now fully optimized for iOS 12, with better blocking performance than ever. Also in this release:
We’ve included a few refinements and bug fixes, and handy new features like contacting the Purify team right from the app.
We hope you love your browsing experience even more with this update.
If you’re enjoying Purify, please leave us a rating on the App Store — it helps a lot! <3
If you’ve got any thoughts, comments, or questions, don’t hesitate to shoot us an email at hello@purify-app.com.
With love,
The team at Purify



Chris Aljoudi







24.8 MB

Game Center


VPP Device Licensing



Rated: 4+


iOS 10.0 or later


iPhone 5s, iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, iPhone SE, iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, iPhone X, iPhone XR, iPhone XS, iPhone XS Max, iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, iPad (5th Generation) Wi-Fi, iPad (5th Generation) Wi-Fi + Cellular, iPad (6th generation) Wi-Fi, iPad (6th generation) Wi-Fi + Cellular, iPad Pro, iPad Pro (Cellular), iPad Pro (9.7-inch), iPad Pro (9.7-inch) (Cellular), iPad Pro 12.9-inch (2nd generation), iPad Pro 12.9-inch (2nd generation) Wi-Fi + Cellular, iPad Pro (10.5-inch), iPad Pro (10.5-inch) Wi-Fi + Cellular, iPad Pro (11-inch), iPad Pro (11-inch) Wi-Fi + Cellular, iPad Pro 12.9-inch (3rd generation), iPad Pro 12.9-inch (3rd generation) Wi-Fi + Cellular, iPad Air, iPad Air (Cellular), iPad Air 2, iPad Air 2 (Cellular), iPad Air (3rd generation), iPad Air (3rd generation) Wi-Fi + Cellular, iPad mini Retina, iPad mini Retina (Cellular), iPad mini 3, iPad mini 3 (Cellular), iPad mini 4, iPad mini 4 (Cellular), iPad mini (5th Generation), iPad mini (5th Generation) Wi-Fi + Cellular, iPad (7th generation) Wi-Fi + Cellular, iPod touch (6th Generation), iPod touch (7th generation)



Customer Ratings

All Versions

3 Ratings

Customer Reviews


Version 1.4

Thanks for the update

Version 1.3
Thanks for updating the app.

Works as it says

Version 1.2.7
Safari faster than ever. Clean browsing experience. Does the job well. Buy, install, setup and then forget about the app. It simply works. Highly recommended


Version 1.2.6
Good app work Well , now safari browser is faster then ever . No advertisement in apps too, i dont no about youtube adds but it blocks almost all adds not to worry

Won't block in app ads

Version 1.2.5
Safari , it might but in app it won't not better than disconnect.me

The Alpha/Omega of Ad Blockers

Version 1.2.5
I've bought and used 1blockr, Peace, BlockBear but only Purify combines the simplicity of Peace and the sheer power of 1blockr in a great and actually simplistic application. Really impressed!

Working again

Version 1.2.2
Started working again after opening the app.

Neat app!

Jason Braganza
Version 1.2.2
Does what it says on the tin!
Works so well, I forget it’s there!


Version 1.2.2
it's really good app...I personally used all free blocker and after I choose to buy this one.. now feeling really good..and it's working good..


Anil Jadhav
Version 1.2.1
Must have. Works great.

Heats up the device

Vinay Chavan
Version 1.1.1
App does what it says, blocks ads and content. I have been experiencing device heat up when browsing on safari with this app enabled.
I hope the fix for this is pushed sooner.

Best Ad-blocker. Period

Umesh Kadam
Version 1.0.1
Bought Crystal... Didn't work at all. Bought Peace which was taken down by the Dev a day later.Tried Adamant which worked so-so. Then got this and couldn't be happier. It absolutely blocks all ads and the graph going around on the Internet about how super-fast browsing is with this are 100% justified l. Browsing is seriously fast with this. It's incredible how quick pages load when compared to using other ad-blockers. Worth the money.


Anil Jadhav
Version 1.0.1
No more ads :)